By Otl Aicher

Otl Aicher (1922-1991) was once an excellent character in sleek layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm institution of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible conversation of our occasions. An necessary portion of Aicher's Read more...

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Otl Aicher used to be an excellent character in glossy layout. His paintings is anchored in a "philosophy of creating" encouraged e.g. by means of Ockham, Kant or Wittgenstein, a philosophy all for the Read more...

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Is it an alegebraic or a geometrical process? i addressed this question in 1959 in a lecture at the hochschule für gestaltung in ulm. it was delivered at a dons’ colloquium, and i tried to understand seeing not just as sensory perception but as inner seeing, involved in the process of drawing conclusions and definition. i was criticized. at that time thinking was still understood as an “intellectual” activity participating more in a transcendental realm of the true and the good, or as a logical-mathematical operation.

The representatives of culture and education asked what kommunikation was. whether it had anything to do with communism or even communion. the hochschule für gestaltung was closed at the behest of the politicians, the politicians are still in office, the word did its rounds. it has become a favourite word among politicians. that’s how times are. the phenomenon of communication is new. the word has made us aware of a particular state of affairs in modern society. posters have existed only since the time of toulouse-lautrec.

I addressed this question in 1959 in a lecture at the hochschule für gestaltung in ulm. it was delivered at a dons’ colloquium, and i tried to understand seeing not just as sensory perception but as inner seeing, involved in the process of drawing conclusions and definition. i was criticized. at that time thinking was still understood as an “intellectual” activity participating more in a transcendental realm of the true and the good, or as a logical-mathematical operation. even the notions of imagination and anschauung could have provoked a little resistance, as they came from the field of the visual.

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