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Department of Commerce and NTIA percent in 2010 to 34 percent in 2011 to 31 percent in 2012. While the percentage of African American households expressing that view remained flat at 40 percent from 2010 to 2012, Asian American households offering disinterest to explain why they did not use the Internet at home increased 10 percentage points between 2010 and 2011 (2010: 46 percent; 2011: 56 percent) then dropped 7 points to 49 percent between 2011 and 2012. (see Figure 18). Generally, between 2001 and 2012, rural residents stated they did not need to use the Internet at home more often than urban residents.

Department of Commerce and NTIA Twenty-nine percent of unconnected households responded in 2012 that they viewed the cost of going online at home as too high. The proportion of households citing expense has since grown steadily, from 23 percent in 2003 to 28 percent in 2011. Among households that ceased using the Internet at home by 2012, the expense of such service was the most frequent explanation for why they had relinquished it (43 percent), and they gave this response twice as often as their lost need or interest in home Internet use (21 percent).

In 2012, 50 percent of every other category of academic completion expressed no interest in connecting to the Internet where they lived. Except in 2001, when 8 percentage points separated the least educated (55 percent) and the most educated (47 percent) householders who said they did not need to visit the 35 Exploring the Digital Nation: Embracing the Mobile Internet Internet at home, the difference between these groups has been nominal (see Figure 17). Following a pattern from 2001, more men than women expressed disinterest in going online at home in 2012, with 50 percent of male heads of non-using households and 47 percent of their female counterparts reporting this answer.

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